At Brand That Name we are finding that more and more people are looking online to find local business services. If they need a plasterer, or builder or just want to find reviews on certain tradesmen, Search engines have become the gateway to find everything.
Local businesses are set up to provide services, whether that is install electrics or painting walls, someone who needs this service is likely to type into the search box something like “electrician wakefield”. When Google the largest company in the world is telling your customer that you are one of the best electricians in Wakefield, you can see why this recommendation is so powerful for your business, not to mention why search engine rankings are so profitable. There are a huge number of people looking for your services in the search engines that your business provides.
Using different terms, or keywords, they are looking for a business that fits their specific needs. If you are not on the first page you are losing a lot of business to your competitors who are ranking on the first page of Google. We do extensive research that helps us understand what your business is all about and then think about what customers are searching for that your company provides. With that knowledge, we then know how much new business our SEO is likely to bring into your company.
Here at Brand That Name, we are experts in many different aspects of Digital Marketing, so we know exactly what to look for to get you search engines rankings. We then optimise those factors, such as your content, and on page elements of your website (the first essential ranking factor). Once this is done we look at how many and what type of “votes” or links you are getting from other websites (the second essential ranking factor).
We have a lot of experience of dealing with customers websites that have been Penalised by Google. Unfortunately sometimes we have seen businesses in Wakefield that have hired SEO companies who used aggressive or bad practices to accomplish rankings. Google is constantly evolving and is getting better and better at sorting out this spam and low quality content and getting rid of these websites from their search results. Websites with penalties such as Penguin and Panda which filter out spammy low quality content or spammy low quality links, are recoverable by us but often take a lot of extra work.
If you think your website has been hit by a penalty we will evaluate if it can be recovered or if it would be better to start off again with a new website.