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Schema Data

You can now boost your SEO by using Schema Markup data. This new type of optimisation is one of the most powerful, but least used forms of SEO available today.

Once you understand the concepts behind the Schema Markup, you can improve the rankings of your website in the search engine result pages.Below is a brief overview to show you exactly how Schema Markup works on your website.

So what is all the fuss about, what is Schema Markup? Schema markup is code that you put on your website to tell the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way. How? Because the markup tells the search engine what that content means. For example, let’s say the word “Neil Patel” appears on an article.

The search engine sees this, and produces a SERP entry with “Neil Patel.” However, if I put the right schema markup around the name “Neil Patel,” I’ve just told that search engine that “Neil Patel” is the author of the article, not just a couple random words. The search engine then provides results that display better information for the user.

This is an example of a site without structural markup data. As you can see, it is not giving Google any micro data about the site’s content:

structural markup data

Below is an example of a site with structural markup data completed.

schema markup

  • Structural markup data provides Google with specific business details and descriptions.
  • Provides a specific location for your business with the help of geotagging.
  • Tells Google about the social pages that are linked to your site.
  • Provides a star rating for your business to help you stand out from your competition as shown below.
Google star ratings

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