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How to appear in Google’s knowledge graph

BY: Chris Scott0 COMMENTS CATEGORY: SEO

Do you want to make your website more noticeable every time it appears on the organic search listings? Surely, this is something that all business owners would want for their website. You probably know that it isn’t enough to rank on the first page to capture the attention of your target audience. The good news is that Google now displays the Knowledge Graph, which shows important information at a glance. But why does the Knowledge Graph show up for certain queries but not for others? Here are some tips on how you can show up on Google’s Knowledge Graph.

Try searching for a popular celebrity on Google. Other than the traditional search results, you will find toward the left side of your screen that the knowledge graph tells you all the basic information you’d want to know about that celebrity. This includes a short description of the person, birth date, nationality, and other relevant information such as popular movies or songs.

Now, imagine if your brand appears on the first page of Google just like the celebrity you searched for. This means that your target customers will see relevant information without even having to click through your website. This is precisely the reason why Google has implemented the knowledge graph. It is their way of providing users with immediate answers to their search queries.

You should know, however, that there is no magic button you can push to suddenly show up on the knowledge graph. You need to perform some steps just like you do in any SEO campaign. What’s great is that if you are trying to optimize the website of your local business, there is a good chance that you have done some of these steps already.

Have you already used local SEO like we do at Brand That Name? If so, then you probably already have a Google+ local page. If you don’t, then now is a good time to create one. This is one of the first places Google takes information from, which they then feed to their knowledge graph results. When you are creating your account, be sure that you select the appropriate category for your business.

The next step is to claim your Google plus local listing. You might not realize that Google has already listed your business on Google maps and there are other products. You can verify ownership so you can gain control over that listing. Once you have a verified the listing, you should try to accumulate as many positive reviews from your customers. The same applies to other third party review sites such as TripAdvisor and Yelp. These reviews also show up in the knowledge graph, which entices potential customers to check out your business.

You should also take the time to set up a Google Freebase listing. This is another source used by Google to feed information to their knowledge graph. Take note of that it is open source, which means that anyone can add information to Freebase.

The last step is to use structured data. This enables the search engine crawlers to have a better understanding of your website. It entails using semantic markup formats on different parts of your content including images, videos, authorship, and other relevant information.

A lot of businesses still fail to leverage the power of the knowledge graph. This means that it can give you the edge to outrank the competition, making your business stand out in the search results. Be sure to follow all the steps above to give you the highest chances of appearing on Google’s knowledge graph and getting more clicks from targeted customers.

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